Alliance Partners with Artspoints to Create Arts Market Development Program

The Alliance for Arts and Culture is pleased to announce a strategic partnership with Artspoints Rewards.

Artspoints Rewards International Inc.'s mission is to develop and establish an international loyalty program that provides for sustainability of the arts, greater access to the arts by interested consumers, and a positive return for stakeholders. 

Together, the Alliance and Artspoints Rewards will develop and implement the Arts Market Development Program (AMDP), an innovative application of the Artspoints Rewards points platform.

The AMDP puts the strength of a 'frequent flyer' program into the hands of the arts, allowing a national community of cardholders to earn points when they buy tickets for the arts. In turn, points are redeemable for empty seats at arts venues and other cultural events, creating a cycle of arts loyalty and participation.

"With the AMDP, we create a powerful new way for arts organizations to raise their profile and build their audiences," says Alliance executive director Rob Gloor. "For the first time, theatre, dance, music, galleries, and museums will be connected under a common, national umbrella program. What’s more, this unification allows them to connect with new audiences and reward the patronage of their most loyal supporters."

Sponsorships for the program are now available. 

Visit Artspoints News for more information.