Social Media & Email Marketing Specialist (Contract)
/Organization:
Just for Laughs VANCOUVER
Deadline:
Oct. 20, 2024
Organization Description:
Just for Laughs VANCOUVER is Western Canada’s biggest comedy festival, renowned for showcasing top talent in stand-up, sketch, and improv. We celebrate the best in comedy, bringing together leading comedians, producers, and fans from around the globe. Our dynamic team is passionate about promoting humour and creating unforgettable experiences for audiences worldwide.
Website:
Job Description:
Just For Laughs VANCOUVER is seeking a creative and driven Social Media & Email Marketing Specialist to lead our digital presence and engage with comedy lovers everywhere for a 4 month contract. You will be responsible for developing and executing a comprehensive social media strategy across various platforms, elevating our brand, and expanding our online community.
Responsibilities:
Key Responsibilities:
● Develop and execute social media and email marketing strategies to promote Just for Laughs VANCOUVER, its festival, and artists.
● Create engaging content (text, images, videos) that aligns with the brand’s tone and identity for social media and email platforms.
● Manage daily social media content calendars and ensure active audience engagement across Instagram, Facebook, Twitter/X, and TikTok.
● Collaborate with internal teams to align on promotions and campaigns.
● Grow and segment email lists, managing campaigns with A/B testing to optimize performance.
● Ensure compliance with email marketing regulations.
● Monitor and report on social media and email performance, adjusting strategies to optimize growth and engagement.
● Provide live event coverage and support organic & paid social campaigns to drive ticket sales and brand awareness.
● Stay updated on trends and best practices to keep digital marketing efforts at the forefront.
Daily Tasks:
● Create and manage content calendars using video and photo assets.
● Review and optimize daily social media content, ensuring proper formatting, engaging visuals, and functional links.
● Manage community interactions by ensuring active responses to comments and messages that are quality and consistent.
● Monitor and adjust ad campaigns for optimal performance.
● Address client, artist, and team requests, integrating them into digital planning tools for seamless workflow.
● Write, design, and schedule email newsletters, creating responsive templates and targeting segmented audiences.
● Collaborate with teams to ensure cohesive execution of campaigns across social and email platforms.
Qualifications:
● 3+ years managing social media in a professional setting (entertainment or comedy industry experience is a plus).
● Strong understanding of social media platforms, trends, analytics tools, and paid campaign management.
● Proven content creation skills, including writing, visual editing, and video production.
● Experience with email marketing platforms (e.g., Mailchimp, HubSpot) and basic HTML/CSS.
● Strong organizational skills, attention to detail, and ability to work under pressure.
● Passion for comedy, entertainment, and digital marketing with a creative mindset.
● Excellent communication and collaboration skills, including working with artists and influencers.
● Analytical skills to interpret data and optimize performance across social and email campaigns.
Competencies:
● Basic ads management
● Strong writing skills
● Proficiency in Canva, CapCut, Google Suite, Mailchimp
● Basic analytical understanding
● Problem-solving skills
● Effective multitasking abilities
Perks and Benefits:
● Be part of a passionate, creative team
● Flexible hybrid work environment
● Opportunities to attend exclusive comedy events and network with top industry talent.
How to Apply:
*Would love to receive applications no later than October 17 though submissions will remain open until October 20
Please submit your resume, cover letter, and portfolio of relevant social media & email marketing work to admin@jflvancouver.com with Subject Line: Social Media & Email Marketing Specialist - Just For Laughs VANCOUVER
Remuneration:
● Hourly rate of $30-$40, based on experience.
● 4-month contract (early November through February)
● Hours will vary depending on festival needs. Peak workloads expected in late November, early December, and again in the lead-up to the festival in February. Full availability is required for on-site work from February 13-22, 2025.
● Opportunities for ongoing work and an annual recurring contract, for the right fit.
Contact Name: Sheri Rowe
Contact Email: admin@jflvancouver.com
Contact Phone: (778) 960-3132
